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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of the company Büroprofi
 Čihák, Martin ; Průša, Přemysl (advisor) ; Trávníčková, Eva (referee)
In this bachelor thesis we analyze the marketing strategy of the company Büroprofi. The work combines two parts. First part is theoretical and the second is the practical part. The theoretical part provides definitions of key terms and concepts associated with marketing of the company . The practical part of the thesis consist of the company introduction and numerous analyzes. These analyzes are focused on competition and also on the overall marketing strategy of the company. The last part includes SWOT analysis and price analysis within the competition. The outcome of this work is a critical evaluation of the marketing strategy of the company and also numerous recommendations for the future.
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